Meet Jolly Oak

Our Story

“You should sell your granola.” I heard this over and over. Frustrated with the high sugar, high calorie, unhealthy oil granolas at the market, I knew I could bake a better-for-you granola. But I was an attorney and a legal writing teacher. I baked to relax. I never followed recipes. In 2012, a friend suggested I start a food blog to incorporate my love of writing and passion for inventive baking. My blog started as fun and turned into writing jobs. Could my granola that started as fun turn into a career?

Without experience in the food business and little experience in the digital world, I reached out to a former Google employee, my now business partner and Co-Founder of Jolly Oak, Kim Strauss, also an avid baker. We discussed career paths and hopes for the future. Kim went home that day, baked the granola and called screaming to delete the recipe from my blog.

We wrote a business plan with a mission to inspire taking delicious and nutritious food anywhere. We realized our childhood street names were the perfect combination to convey our message that food can make us feel happy and healthy and Jolly Oak was set in motion.

In 2013, we started baking out of a local bakery. Our orders grew quickly and we moved to a bigger facility. With more orders, there were learning curves. We took a step back to repackage, reformulate and relaunch taking Jolly Oak to the next level with our Super Grain Granola and Super Grain Oat Crunchers. Today, we continue our goal to bake the most delicious granola with wholesome ingredients like organic ancient grain KAMUT® rich in vitamins and minerals, rolled oats for fiber and heart-healthy coconut oil.

Oatmeal Cookie: Baked with heart healthy coconut oil, toasted whole grains, and honey