Meet GoMacro

Born In A Kitchen. Family-Owned.

In 2003, Amelia Kirchoff was diagnosed with breast cancer. After speaking with her daughter, Jola, Amelia decided to fight the cancer with a macrobiotic, plant-based diet in addition to a local lumpectomy. In the face of adversity, Jola and Amelia came together, fought the cancer, and Amelia won. During her battle with cancer, Amelia created the MacroBar recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and Jola began spreading the power of a balanced plant-based lifestyle through GoMacro.

Since the brand’s launch in 2004, they’ve grown from selling MacroBars at local markets to national distribution in over 55,000 locations. The success of GoMacro has only fueled their passion for spreading awareness to the world about the benefits of balanced, plant-based living. Today, Jola runs the business and when Amelia is not tending to the farm, she is working with the innovations team to develop the newest GoMacro recipe.

Our Family
We are a mother-daughter owned and operated company that puts our heart and soul into promoting a healthy, sustainable lifestyle. What started in a farmhouse kitchen as a mother and daughter team has grown into a top-selling, plant-based nutrition bar company. Today our team is much larger, but the spirit of our family remains.

Our Farm, Our Home
In the spring of 2000, we purchased a 120-acre farm in Viola, Wisconsin. We saw the farm’s potential and knew it would be special. We named it after a place in ancient Italy known for its impressive views called Posilippo, Greek for “pause from pain.” We worked hard renovating the barn, restoring the orchard and planting a big vegetable garden. Today, Posilippo has become our family’s favorite place to gather, relax and enjoy the beautiful views.

Ingredients Grown, Not Made
The quality of our ingredients is our top priority. We carefully select fresh, wholesome and delicious ingredients. Everything is 100% plant-based, coming from organic and non-GMO certified growers who follow sustainable farming practices. All of our products provide a nutritional benefit without any additives or preservatives.

Organic Brown Rice Syrup, Organic Sunflower Seed Butter, Organic Protein Blend (Organic Sprouted Brown Rice Protein, Organic Pea Protein), Organic Gluten-Free Rolled Oats, Organic Fair-Trade Chocolate Chips (Organic Coconut Sugar, Organic Cocoa, Organic Cocoa Butter), Organic Crispy Brown Rice (Organic Brown Rice, Organic Brown Rice Syrup, Sea Salt), Organic Maple Syrup, Organic Natural Flavor, Organic Puffed Brown Rice, Sea Salt. Manufactured in a facility that processes peanuts and tree nuts.